One of the biggest challenges faced by any retail store is how to make people walk into stores or once they are in stores how to keep them engaged so they get the messeging to create an impact about the brand and its products. One of the strong aims of HOLOFIL displays is to offer this engagement in retail store settings.
See some retail store settings where the stores are directly on the street or in mall kind of setting.
You can see in some of these store fronts, standing boards are being used to showcase latest offers on the display at the entrance or at the walk way alleys. Imagine how magnificent the effect will be if there are hologram displays placed instead showcasing some amazing visuals which will make people stop in their paths and pay attention to the message?
Hologram displays available in the market at the moment are not suited for outdoor advertisements due to their limited brightness. Hologram display technology is constantly improving and should be able to tackle the challenges on the table such as brightness for outdoor viewing etc. The investment in such technology to get engagement with the clients is only going to improve the interaction of the consumer with their brands, The investment in hardware + content is going to be handsomly returned with the improved sales further. We have done a few experiments with a few stores in Indian malls. If you want to get your hands on the detailed case study, please write to us on contact@holofil.com
Hologram advertising for retail marketing of stores using tabletop holographic displays is going to be pervasive in the future where the displays can be used to send a strong messaging to the end users about the brands intent to engage with their clients. It is only time, you start seeing them around you.
The real question is are you ready to invest in the future now to make your brand stand out?